Name, phone number and email address for the person or the team on the client side. Project name and description:
Tweet This Share This A creative brief is the most important part of any creative project. It serves as the outline of all the work that is to be done. It is a summary of every single aspect involved in the project, making it easier for both client and designer to keep track of their progress.
Creating a creative brief can be a daunting task. What a Creative Brief Brings to the Table Pin It Yes, creative briefs may be tedious to work on, but it does make the entire creative process a whole lot easier.
And considering the fact that creative and marketing teams seem to be using them less frequently these days, the emphasis on its importance should be reiterated. A creative brief is important because: It makes the creative process faster, because it clears up any misunderstanding even before the project begins.
It holds the right people accountable, as it clearly explains every aspect of the project, which means that any flaws at the end would hold the assigned team accountable for not aligning their work with the brief. It cuts the approval process shorter, as clients or managers will most likely approve any step that is briefly but clearly explained in the brief, rather than one that is vague and unplanned.
It ensures a better outcome, as planning ahead allows the entire team to avoid unnecessary risks and problems that could take their focus away from the most important aspects of the project.
Important Questions to Ask A creative brief, once completed, should ask the following questions: What is this project about? Who is the project for? Why is the project being done?
What needs to be done and who has to do it? When should it be completed? Where and how will the end product be used? What to Include in a Creative Brief There are a few important things that your creative brief should never lose.
Each of these aspects, when included in your brief, would ensure that you also answer all the questions that makes it effective. Client Background Who is your client and what products and services do they offer? What are their strengths and weaknesses?
What are their values, and what is their current mission and vision? Knowing who your client is would allow you to use the most fitting format, tone, and approach that would represent your client the best.
It also helps you understand the situation better and allows you to look at things from the point of view of the client. Project Overview What is the project all about? What is the design for and why is it needed? What opportunities will the project present?
This will give you a general idea of what to work on and how to attack it. After all, understanding why the project is needed is just as important as finding out what the project is, because this would allow you to take the most fitting format depending on the situation.
This would also allow you to see a myriad of possibilities that this project could open up, giving you the chance to study different approaches and see which options would give the most value to the end product. What is the team trying to achieve?
Explaining the end goal and objective would give the entire project a clear direction as to which options to take and what methods to use to arrive at the desired destination.
The team should never leave point A without knowing whether they want to go to point B or point C. There has to be a clear end point so that the necessary routes to be used to get there could be planned more effectively.
Target Audience Who are we trying to address? Why do they need this?A creative brief (also known as a design brief) is the best way to communicate key elements and objectives of your creative project.
A great brief can lead to . A checklist of 7 questions for the perfect brief. If you have decided to go to a production company to bring your corporate video to life, it is important that you clearly communicate to them what it is you want.
Whether you need a new logo, website, video, marketing campaign, or eBook created for your business, the key to making the project a success starts with having a thorough and well-thought-out creative brief. A creative brief is a document that explains the ins and outs of a project for the creative.
Elementary School Creative Writing Project. The Teacher's Videos for the Elementary School Creative Writing Project can be accessed by clicking here. David Starkey is Professor of English and Director of the Creative Writing Program at Santa Barbara City College.
He is the editor of two collections of creative writing pedagogy, Teaching Writing Creatively () and Genre by Example: Writing What We Teach (), and he has been active in all four genres. His poetry collections include Adventures of the Minor Poet (); Ways of Being Dead.
Additionally, you must show how the creative concept can work on Facebook, TV / video, print (newspaper, magazines, direct mail) and a selection of 4 to 6 online ads with landing pages. Date: mm/dd - Initial creative review.
6 to 8 concept boards, from which we will select 3 or 4 for refinement.